who is DREAM coffee?
DREAM coffee is a micro-roastery located in San Francisco, California. we are focused on roasting coffees that are sweet, juicy, and vibrant, aiming to preserve the inherent qualities of the coffee bean. by working with suppliers who are quality and sustainability focused, we hope to be part of a system that uplifts producers, protects our planet, and gives our customers the best coffee possible.
equitability
the coffee industry has always been and continues to be exploitive of coffee producers at origin. producers are often saddled with much of the risk that comes with growing and shipping coffee and are forced to accept whatever prices importers and roasters are willing to pay. while specialty coffee has been working towards creating a fairer system that pays higher prices for higher quality coffee and has indeed made great strides, there is still work to be done. while DREAM coffee is too small to work directly with farmers, we only buy from importers that we trust to share in our values and are also working to create a better system.
sustainability
to reduce our footprint, DREAM coffee uses compostable coffee bags and labels made with recycled paper. we also roast with an electric roaster instead of a typical gas roaster, reducing our dependence on fossil fuels. Additionally, our coffees are purchased from local importers, reducing the footprint that would otherwise come from shipping coffee across the country.
quality
roasting the highest quality coffee possible isn’t easy or cheap. we pay a premium for high quality green coffee and are constantly evaluating our roasts to ensure batch-to-batch consistency, re-evaluating our ideas and goals, and always implementing best practices in regard to green coffee storage and roasting.